The DreamCartel Instagram account was established in 2013 alongside Andy Ash (writer, creator, IG wizard) and Nic Ruebel (graphic designer).
52 Perspectives
Each week our team dove deep into a guiding perspective on life; sharing 1 “perspective” a week for 52 weeks. We collected quotes from different time periods, gathered ideas from around the world, and created our own take on each topic.
Our build process and editorial planning resulted in 9 individual Instagram posts coming together as one. DreamCartel was one of the first accounts on Instagram to execute this idea.
Below are 4 examples of completed perspectives, where all 9 posts from the week come together as 1.
Growth Results
I am so proud of the work we accomplished on this side project while finishing our respective degrees. The DreamCartel Instagram grew followers at 4% weekly and engagements at 11% weekly.
Andy and Nic took the account to the next level after we surpassed 10,000 followers (organic) and it sits just under 17,000 followers in 2019.
Links to Instagram
Below are links to the first post of each week. Post 1 included our definition and set the tone for the 8 posts that followed.
- Week 1: Focus
- Week 2: Strength
- Week 3: Wisdom
- Week 4: Peace
- Week 5: Winning
- Week 6: Competition
- Week 7: Love
- Week 8: Genius
- Week 9: Ambition
- Week 10: Dream
- Week 11: Identity
- Week 12: Chance
- Week 13: Mindset
- Week 14: Leadership
- Week 15: Imagination
- Week 16: Creativity
- Week 17: Growth
- Week 18: Loyalty
- Week 19: Strategy
- Week 20: Courage
- Week 21: Fear
- Week 22: Desire
- Week 23: Wealth
- Week 24: Persistence
- Week 25: Intuition
- Week 26: Failure
- Week 27: Confidence
- Week 28: Energy
- Week 29: Talent
- Week 30: Respect
- Week 31: Power
- Week 32: Karma
- Week 33: Happiness
- Week 34: Destiny
- Week 35: Patience
- Week 36: Intelligence
- Week 37: Success
- Week 38: Passion
- Week 39: Curiosity
- Week 40: Faith
- Week 41: Purpose
- Week 42: Adventure
- Week 43: Culture
- Week 44: Style
- Week 45: Artist
- Week 46: Gratitude
- Week 47: Responsibility
- Week 48: Control
- Week 49: Habit
- Week 50: Flow
- Week 51: Attention
- Week 52: Luck